Bright North Peak

Yokohama Tire

Consumer & Commercial Brand Sites

Automotive / Tire Manufacturing

Overview

Yokohama Tire is a global manufacturer with 100+ years of automotive expertise and 50+ years of motorsports heritage. This project spans two connected Angular + microservices web properties: the consumer brand and product site (yokohamatire.com, "Make Every Drive a Performance") and the commercial truck-and-trailer division site (yokohamatruck.com, "Built for the long road ahead"). Together they present the full range — from race-inspired performance tires to fuel-efficient long-haul commercial tires — alongside a Tire Finder search, dealer locator, and fleet-planning tools that help drivers and fleet operators find the right tire. A cinematic looping homepage video anchors the consumer experience, and product catalogs are organized by tire family (ADVAN, GEOLANDAR, BluEarth, iceGUARD, PARADA, AVID, and more) and by vehicle and application.

Project Highlights

Angular front-end across both the consumer and commercial web properties
Microservice back-end architecture for scalable, independent services
Tire Finder search & filtering by vehicle, application, position, and size
Dealer / store locator connecting browsing to purchase
Commercial fleet tools: fuel-savings, inflation-pressure, and inspection guides
Cinematic looping homepage brand video
Two audiences, two sites: yokohamatire.com (consumer) + yokohamatruck.com (commercial)

APPROACH & SOLUTION

The experience is split into two on-brand Angular sites over a shared microservice back-end: a consumer site leading with performance and lifestyle, and a commercial site leading with durability and fleet ROI. Products are structured by tire family and by vehicle/application so users quickly narrow to the right tire, with a Tire Finder providing filtered search and dealer/store locators moving visitors toward purchase. On the commercial side, calculators and guides (fuel savings, inflation pressure, inspection) turn the site into a genuine buying tool, while high-resolution imagery and a looping hero video carry the century-long performance heritage.

Bright North Peak

Bright North Peak

Bright North Peak

Bright North Peak

Bright North Peak

Bright North Peak

Project Context

Consumer and commercial tire brand for drivers and fleet operators. Live at https://yokohamatire.com and https://yokohamatruck.com — 8 consumer tire families and a full commercial catalog.

Serving two distinct audiences — consumer drivers and commercial fleets — across separate but on-brand sites
Organizing a large, multi-family catalog so users self-select by vehicle, weather, and application
Presenting technical specs and fleet economics in an accessible, decision-ready way
Balancing a performance/heritage brand story with practical shopping and dealer-finding utility
Delivering high-resolution imagery and hero video without hurting responsive performance

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